About Us

Our Leadership Team

Lori Wiles, Ph.D.

Co-Founder

Lori is the lead scientist for DXD Ag Insights.

She is equal parts agricultural and data scientist as a former research scientist in precision agriculture and weed ecology. She wants to generate as much insight, if not more, from applying machine learning to observations from “real” fields than from her over 20 years of field research for the USDA-Agricultural Research Service. 

Lori’s work for private ag companies includes modeling the influence of weather on pests and crops and analytics for decision support, resulting in commercial software and two patents.  

Tim Welle, MBA

Co-Founder

Tim is the business lead for DXD Ag Insights. 

He has a deep background in agriculture, starting out his life on a central Minnesota dairy farm. That agriculture background led him into the renewable fuels and renewable materials industry, before landing in Ag technology.

For nearly a decade, Tim worked as the Director of Operations at FieldX, helping agronomists collect and manage agricultural data efficiently.

  He holds an MBA from the University of Minnesota and an undergraduate degree in Business Economics from the University of St. Thomas, in St. Paul, MN.

Ed Luschei, Ph.D.

Technical Advisor

Ed is the Chief Data Officer for RootMetrics at IHS Markit.

Ed combines big-picture thinking and years of experience in data analysis to seek the core problem in any situation and implement sustainable processes and procedures designed to dramatically increase efficiency while achieving significant cost savings. Ed knows the best leaders are the ones who aren’t afraid to roll up their sleeves and actively take the lead when it comes to researching, developing, planning, and executing tools and procedures that go on to provide exceptional results for internal customers and high profile clients alike.

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